RIVER STREET EVENTS LAUNCH NEW BAKING SHOW:
BBC GOOD FOOD BAKES & CAKES SHOW
BDC, Islington, London 25 - 27 October 2014
River Street Events are delighted to announce the launch of a new show exclusively dedicated to baking – the BBC Good Food Bakes & Cakes Show.
Taking place at the end of October at The Business Design Centre in Islington, the show will be the perfect place to indulge in a passion that has become increasingly popular in the last few years as forty-one million Brits say they enjoy baking at home*.
Tickets to the show will include a free seat in the 450-seat auditorium where enthusiasts can watch and learn from top-class baking talent including Paul Hollywood, Mary Berry and other baking experts cooking live.
The show will be packed with specialists & cake-crafters and visitors will be able to learn new techniques, watch demonstrations and buy everything needed to bake like the experts. Laura Biggs, Managing Director at River Street Events comments:
“Baking is a huge trend at the moment, it is a natural progression for us to develop key spin off shows from the BBC Good Food Show family - especially with the backing of the Bakes & Cakes title. We are delighted to be working with Paul and Mary, the nation’s favourite bakers, along with a strategic marketing partnership with Lakeland, the UK’s renowned retailer of bake and cookware.”
BBC Good Food Magazine already publishes a successful bi-annual title, Bakes & Cakes. Nicholas Brett, Director of UK Publishing at BBC Worldwide said, “At BBC Good Food we’ve seen demand for baking-related products and services in the UK soar over the past five years. Baking recipes are always among our most searched for items on our website (bbcgoodfood.com) and our Bakes & Cakes editions are among the most popular of our BBC Good Food Home Cooking Series, so we’re delighted there’s going to be an event tailored to baking fans.”
This is the seventh BBC Good Food live event in River Street Events’ annual portfolio following two other launches in 2014 of a brand new Spring Show at the Harrogate International Centre and the BBC Good Food Festival at Hampton Court in August. These shows join the original group of hugely successful exhibition-centre based shows in Glasgow, Birmingham and London.
More details will be available soon, so put the dates in your diary now and check www.bbcgoodfoodshow.com for further information.
*according to Mintel survey results
For more information on this event please contact firstname.lastname@example.org or call 020 3405 4286.